Aeronautical Radio of Thailand Ltd. (AEROTHAI) currently employs the Corporate Plan of 2017-2021. This enterprise plan has prescribed strategic issues covering the following five dimensions to ensure that performance creates achievements leading to a tangible corporate vision:
Strategic Issue No.1: AEROTHAI Servicemark
Strategic Issue No.2: Be Professional
Strategic Issue No.3: High Performance Organization
Strategic Issue No.4: Key Aviation Partner
Strategic Issue No.5: Values for National Competitiveness
Each strategic issue is transferred into practice via the strategic objectives under each strategic issue, while external/internal environmental conditions and every perspective of the strategy map and BSC set the key performance targets of every strategic objective, which are subsequently made into suitable strategies.